ProBlogger Guest Post Review
A few weeks ago I had the privilege of guest posting on one of the most popular blogs around, ProBlogger. It’s been a secret goal of mine and glad to say, mission accomplished. Thanks for all the comments, likes, tweets, and support. Now that I have caught my breath, I wanted to take a look back, review the experience, and share my lessons learned.
Say What? Excuse Me?
A few months ago, I was embarrassed and a little disheartened. Why you might ask? Before Ignore the A-list Bloggers hit pay dirt, I was rejected, not once, but twice! After the first denial, I was stunned. Before this rude awakening, I was on fire as I was hitting my personal marks. I didn’t let up on my post schedule. I was lowering my Alexa. I was doing the best with my mozRank, friends, and followers. I continued building my community and created, what I thought was stimulating content. Who does ProBlogger think he is?
Lightning Strikes Twice
Ok, it happens to the best of them. You can’t win them all, right? I shook it off, and continued on my merry way. Then a few months later, I had another interesting topic, and fired again. I got you now, Darren Rowse. I learned from my mistake. I was a little too cocky and a little light on the material. This is understandable, but not a problem. Try this one on for size!
What? Rejected, again! I was fuming. I was beside myself. What does this mean? I am so upset that I figuratively split in two? Anyway, I was this close from writing a post on rejection, hoping it would help me deal with it, but I took a breath and decided against it. That post would have been a good read as it would have been quite emotionally charged and passionate. Next time, I should just let it all out.
Third Time’s The Charm
Call me a glutton for punishment or a man on a mission. I had a goal to get published on ProBlogger and would not take no for an answer. After the first two rejections, I knew I had to seriously bring my A game. To be fair, ProBlogger’s content manager, Georgina, was courteous enough to give me a reply. Both times I got something to the effect of we’ve published similar articles before so we can’t use your submission at this time. Ouch.
Throw The Kitchen Sink
I’ve read that when you guest post, you should submit your best stuff. Boy, they weren’t kidding. LaTisha from Financial Success for Young Adults asked, how did I do it? I swallowed my pride and listened to my rejection feedback. I couldn’t just submit the usual run of the mill stuff. I needed to be unique. Lately I’ve been dealing with stagnation for most of my metrics. Not only did I have to deal with my self-doubt, I had to see and hear about bigger blogs and their bigger metrics which added insult to injury. The biggest culprits were the A-list bloggers. What better way to deal with a problem than blog about it? Another move I’ve learned on my blog journey is to shock my audience or throw a twist. After two rejections, I had to pull out all the stops and applied both moves at the same time.
My quest to get on ProBlogger was turning into a mini battle. Mostly within myself, but what doesn’t kill you only makes you stronger, right? In the past, I would hold back because my feeble former self would be crushed beyond repair and did not have the capacity to handle such a setback. Nowadays, I go down swinging in a blaze of glory. I finally understand what it means to leave it all out on the floor. I cobbled together, what I thought was a solid piece. A few days later, my favorite content manager writes back. Good news, bad news. She liked my idea, but wanted me to firm up the ending of the piece and gave me a few pointers. I breathed a sigh of relief. Ok, half way in, let’s finish this.
To firm up my ending, which consisted of blog advice, I needed to do additional research and provide resources that backed my advice. In doing the extra research, not only did I strengthen my piece, I even learned a thing or two about blogging itself.
The final numbers? Comments: 126, Likes: 23, Tweets: 397. These numbers are the best of my short blogging career. In fact, the tweets eclipse my entire career tweet totals. Insanity! Surprisingly, my own blog’s traffic did not spike. I believe everyone is so busy these days that they read the guest post, enjoyed it on ProBlogger, and quickly moved on to the next stimulating article. In the same vein, if they were so moved, the reader quickly tweeted it along to share with their followers. I still haven’t found much traction on Facebook or my subscribers. What about the new social media kid on the block, Google+? I also now have a new view about guest posting. Don’t expect a traffic spike. Do it for the experience, showcase your style to another community, and strengthen your writing.
The entire experience was educational and exhilarating. Setting a goal, encountering setbacks, and achieving it make it even sweeter. Don’t take rejection personally. Sure your ego was bruised and your confidence was shaken. But objectively, didn’t the reason you got rejected make sense? Take a step back and really look at the situation. Learn from it, harness it, and move higher. Hard work and persistence does pay off and I am now a better writer because of it. My confidence is higher than ever before. I am excited to use this new momentum to carry me to the next stage. Look out blogosphere, here I come. Call me corny, but after the big win, I felt like Rocky Balboa!