PageRank Update, What About YouRank?

Unless you have been living in the proverbial blogger’s cave, you must have heard that Google finally updated their PageRank. Many of my fellow bloggers were overjoyed. Some jumped from 0 to 4. There were a few unlucky ones who dropped to a 0. I finally got off my PR0 and landed at a PR2. There is one rank that should trump them all. I’m calling it YouRank, the rank you give yourself.

Ranking Roller Coaster

Several months ago, my mozRank spiked to 5.43. This blew my mind as I had rocketed up pretty high after a few solid months of blogging. As a result, my confidence was also sky high and fueled my blog more. A few weeks later, I dropped by almost 2 points and was devastated. It was frustrating to crash so low after soaring so high. To add salt to the wounds, after cracking Alexa 100,000, this ranking has been on a slow downtrend, too.

Torture Anyone?

In the offline world, we already keep up with the Joneses via salary, homes, and fancy toys. Why do we torture ourselves in the blogosphere with PageRank, mozRank, and Alexa? Are we all gluttons for punishment? We have no real control over these numbers and sometimes it is downright illogical as someone with legitimate traffic gets a big fat goose egg.

Final Thoughts

The only person who really matters is you. How do you feel about your blog, your writing, and your community? If you feel your blog is doing well, keep it up. If you feel your blog is lacking, then work harder to improve your weak spots. I for one am stepping up my guest posting as my metrics have been dropping on all fronts for a while. My community building has hit a wall, too. If your numbers jumped up, I’m happy for you. If your numbers went the other way, develop some actionable items to try and right the ship or realize that the ranking systems are wacky and move on.

Forget the other ranks, how is your YouRank today?

Stay Inspired!
Buck

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32 Responses

  1. Little House says:

    I’m right behind you on that rollercoaster. I started getting excited about a month ago when it looked like I was going to break 100K. Then I started sliding back down. It’s almost as if when I don’t have time to pay attention to the numbers, my blog gets a boost. Then, when I have time to focus on them, I sink back down. I guess I just have to remember that as long as I’m happy with blogging, I’ll keep going and the numbers will be what they will be!

    • Buck Inspire says:

      I’m with you! I’m pretty happy blogging and yes, the numbers are what they are!

    • Kellen says:

      LittleHouse, I wonder if when you’re too busy to check on the numbers, you are writing/commenting more, or maybe doing stuff in the real world that gives you more interesting stuff to write about?

      Great point about paying less attention to the numbers and more attention to the quality of your blogging. The numbers will follow! The longer you have a quality blog for, the more loyal readers and stronger connections you’ll develop. Theoretically the ranking sites should recognize that sustained quality and rank you accordingly.

  2. I’m giving myself a YouRank of 4!!!
    That gives me a lot of room to improve. 🙂
    We jumped from PR0 to PR3 and I’m doing my happy dance!!
    I think MozRank jumps around a bit before it settle down, similar to compete.
    In general, I think Buck, Little house, and most bloggers I know are doing a great job. Just keep doing what we’re doing and we’ll keep improving!
    Have a great weekend.

    • Buck Inspire says:

      You go RB40! YouRank of 4, with room to improve. Great thinking. You’re right, we all have to keep doing what we’re doing. Congrats on your PR3, well deserved!

  3. MoneyCone says:

    Good post Buck! Let not these metrics define who you are! Am I happy with the new shiny PR? Definitely.

    Am I going to start writing more for search bots than for people? Nope.

    Congratulations on the bump! Your blog definitely was long overdue!

  4. 101 Centavos says:

    My Alexa peaked at 117,000, and it’s sitting at almost 163,000. Still, got no one but myself to blame. Write enough good content, interact with other blogs, participate in carnivals, guest post, and the numbers will take care of themselves. Do little or none of those things, and the numbers will suffer.

  5. Buck, great job getting a PR of 2!

    For some reason, I’ve been stuck/stable for the past year. Alexa 40-50,000, PR4, and mozRank of 5. No change for one whole year.

    I guess that’s fine with me. I check Google Analytics like once every 3 months too. I guess once you get to a steady state, I guess one just loses interest a little.

    I’m just happy for you guys to go from 0 to something!

    Sam

    • Buck Inspire says:

      Thanks Sam! Perhaps I am hitting steady state? My blog may be, but my head isn’t yet. I’ll get where I need to go. 2 is greater than 0 so I can’t complain. Thanks again!

    • Kellen says:

      Sam: Remember that Alexa ranking includes such web giants as google and wikipedia in it’s rankings. I think at some point it’s just not going to happen for a personal finance blog to get by other websites that have such universal and daily useage. I’d say it’s pretty freaking awesome to be ranked at 50,000 among all websites ranked by Alexa!

  6. Elle says:

    After starting a few sites, I noticed that there doesn’t seem to be a pattern with my PR changes. I try to focus on building a reputable site, interact with the niche community, and keeping the loading times reasonable.

  7. Congratulations! I stayed the same, but am so happy for everyone who finally has the outward proof of their value.

    It doesn’t matter to the readers, but does to advertisers!

    • Buck Inspire says:

      Thanks Kay! For a moment, I thought I would be a zero forever. I was finally getting it in my head, I am not a zero no matter what Big G says! Guess advertisers need something to track so it is nice to be something other than zero, haha.

  8. Hunter says:

    Thanks again for for the credits Buck.

    Inspiring post. Nothing stays the same for very long. An old supervisor of mine always said that if you don’t like your results, then change your routine. I think that’s pretty good advice, and it sounds similar to what your message is here.

    • Buck Inspire says:

      No, thank you Hunter! I think with all our busy schedules, it’s easy to fall into a routine and not realize we’re just churning away. Simple, but great advice on changing it!

  9. Isn’t nice not to be a “zero”. Blogging is such a long term investment. I haven’t been blogging for that long. I keep on reminding myself that I am blogging for a year. I will re-look at my blog at a year and figure out what I want to do at that point.

    • Buck Inspire says:

      You’re right SF! Who wants to be known as a zero? Guess we had to start somewhere. I never realized it was going to be such a long term investment. Delusions of grandeur I suppose. I like your plan. I have a few more months to go until I hit a year. Let’s compare notes then!

  10. freelancepf says:

    For me my favorite metric was the number of comments and the type of community you build up on a site. Buck Inspire is always really active so I would be really proud of that if I were you.

    • Buck Inspire says:

      Great metric and thanks for the reminder. Can’t lose sight of the solid peeps who stop by. Thanks for the encouraging words and keep it up on your end as well!

  11. Krantcents says:

    The rollercoaster is alive and well! I have been up and down with Alexa and other rankings often too. I think we look for encouragement in many different places thinking these rankings are objective. I stopped thinking about the result and just look at the trend. Am I trending positive or negative? Although my PR is now 3, I am focusing on my articles to increase my ranking.

    • Buck Inspire says:

      You hit it on the head KC! Looking for encouragement from a non-objective ranking sounds a little crazy, don’t you think? Focusing on articles is great advice, thanks!

  12. But isn’t the whole point of a blog for your blog followers to read? To me, the only thing that matters is the number of loyal blog readers, because alexa doesn’t count everyone, and who knows how google changes PR.

  13. Squirrelers says:

    I’m happy with my stats progress of late. It’s worked for me.

    That said, I’m with you in terms of where you’re going with this post. Actually, I’m most interested having a growing readership of people who like my blog, like reading and jumping in to comment and share stories or offer opinions. That’s fun, as is getting to know other bloggers.

    When the primary objective of a blogger is to focus on blogging stats, and not blogging itself, it’s a sign of losing focus – at least to me. Secondary, sure…it’s fun. But writing, reading, interacting with commenters and readers – that’s the most interesting stuff to me personally.

    BTW – you’ve got a good thing going with this blog.

    • Buck Inspire says:

      Thanks Squirrelers! That’s high praise coming from our reigning blogger of the year! Very well deserved. Any plans on how to follow that up?

      Growing readership sounds like a more tangible goal than praying your rankings improve. Great point about getting lost in stats. Good reason to go back on a stat diet!

  14. Nice job with the jump from 0 to 2. Even though some stats may have dropped for you lately, over the long run you are still in a much better position than even six months ago!

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