PageRank Update, What About YouRank?
Unless you have been living in the proverbial blogger’s cave, you must have heard that Google finally updated their PageRank. Many of my fellow bloggers were overjoyed. Some jumped from 0 to 4. There were a few unlucky ones who dropped to a 0. I finally got off my PR0 and landed at a PR2. There is one rank that should trump them all. I’m calling it YouRank, the rank you give yourself.
Ranking Roller Coaster
Several months ago, my mozRank spiked to 5.43. This blew my mind as I had rocketed up pretty high after a few solid months of blogging. As a result, my confidence was also sky high and fueled my blog more. A few weeks later, I dropped by almost 2 points and was devastated. It was frustrating to crash so low after soaring so high. To add salt to the wounds, after cracking Alexa 100,000, this ranking has been on a slow downtrend, too.
In the offline world, we already keep up with the Joneses via salary, homes, and fancy toys. Why do we torture ourselves in the blogosphere with PageRank, mozRank, and Alexa? Are we all gluttons for punishment? We have no real control over these numbers and sometimes it is downright illogical as someone with legitimate traffic gets a big fat goose egg.
The only person who really matters is you. How do you feel about your blog, your writing, and your community? If you feel your blog is doing well, keep it up. If you feel your blog is lacking, then work harder to improve your weak spots. I for one am stepping up my guest posting as my metrics have been dropping on all fronts for a while. My community building has hit a wall, too. If your numbers jumped up, I’m happy for you. If your numbers went the other way, develop some actionable items to try and right the ship or realize that the ranking systems are wacky and move on.
Forget the other ranks, how is your YouRank today?