Jump Starting the Juvenile Industry with Jina Park of PLUSH
Ever since Baby Buck was born, I’ve been hitting as many baby shows as I possibly can. It’s great learning about the latest products and tips on how to be the best dad I can be. One of my favorites is Jina Park’s PLUSH show. It’s the perfect combination of luxury, innovation, and energy. After attending the 2012 and 2013 consumer shows, it was a privilege to be invited to check out the 2014 preview show in Las Vegas. Here’s what I learned.
If It’s Broke, Fix It
Initially, I thought the baby industry was booming. Everyone loves to shower their babies, pull out the stops, and spare no expense. However, as PLUSH explained some of the behind the scenes statistics, the industry needs to be improved. In thriving industries, buyers outnumber manufacturers by 5 to 1. In the baby industry, manufacturers out rank buyers 2 to 1. Buyers are being overwhelmed by the sheer number of manufacturers. It takes time and effort to wade through the labyrinth of booths and discern which product best fills their needs. Enter PLUSH.
It’s Not About ABC
When I first heard about PLUSH Show Las Vegas, I thought Jina was trying to compete with the ABC Kids Expo. She clearly explained that this is not the case. From previous PLUSH shows, in terms of turnout, buyers were dropping like flies. They simply couldn’t travel to multiple shows a year. PLUSH Show Las Vegas would go where the buyers would be. Since many buyers attend the ABC Kids Expo, PLUSH would give buyers and manufacturers a choice. A modern, innovative, focused juvenile show that partners with complementary industries like apparel and toys. PLUSH will do their due diligence, seek out the big movers and shakers, and weed out the manufacturers who have no real business being there. This streamlined, exclusive show will be more efficient and productive for all parties involved.
Location, Location, Location
Since ABC has been a fixture at the Las Vegas Convention Center, where will PLUSH Las Vegas reside? The brand new World Market Center is just what the doctor ordered. With competitive booth prices and a loyalty program, manufacturers need to be aware of this new venue. A picture is worth a thousand words.
Recently I’ve been removing my comfort zones. Jina and PLUSH are tackling the ultimate comfort zone, a long established industry with a dominant force in the space. The real winner will be the consumer as choice will spur competition and create a better product. The juvenile industry will also win as this jump start will hopefully improve what ails them and propel buyers and manufacturers alike into the future.
For more information, visit http://www.plushshowvegas.com/ today.