Information Products Are Useless John Chow

A few months ago I hit a blogging wall.  All my web metrics were stagnant, I needed to do something just to jump start my blogging efforts. I turned to affiliate marketing mogul John Chow and purchased his new Blogging With John Chow course.

For a few days I was on fire.  Absorbing his awesome content nonstop, I felt recharged, and even implemented some of his tried-and-true methods.  I was so amped up I was going to write an over the top review of my wonderful experience.

Interestingly enough, this program was not an e-book.  It is a WordPress website where you have exclusive access to his posts and videos, a basic brain dump of what he’s been through for the past 10 years.

Then a funny thing happened, I went ice cold.  I haven’t logged into his website for months.  Basically my biggest information product purchased to date is now collecting dust. I didn’t even complete the program.  However, this is totally not John’s fault.  I did learn some critical lessons about information products and what is required for them to be successful.

Passion Alignment

John Chow is one of the top affiliate marketers hands-down. What makes him so successful is his passion for it.  I was energized and passionate for a few days, but because this is not my true passion, my high rate of production could not be sustained. Make sure the information product you are purchasing is aligned with what you are passionate about for long-term results.

Proper Self-Assessment

With two and a half years of blogging under my belt, I already knew and implemented many of his techniques. This is perfect for someone who’s starting on their blog journey.  Although it did help me round out some rough edges, this is similar to a blue belt learning white belt techniques.  Make sure to properly assess your knowledge and skills and match the info product to your grade level.

Believe In Yourself

Ironically, my biggest takeaway from Blogging With John Chow was to believe in yourself. I struggled for years to be more confident in myself and my work.  From the get go, John Chow believed in himself and put his name, brand, and videos out there with no care in the world about haters and imitators. Look where he is now.

Final Thoughts

Like I said, there was nothing wrong with Blogging With John Chow. In fact, this is great for beginning bloggers and those who are passionate about making a top notch blog.  I only realized after that I was more excited about producing content than maximizing every blog feature.  Even if John wrote the cure for cancer, because I am not passionate in medicine, I wouldn’t fully put it to good use. However, if you align with your passion, properly assess your situation, and believe in yourself, you will be on your way to living the life of your dreams, just like John Chow.

What information product do you recommend?

Stay Inspired!

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8 Responses

  1. moneycone says:

    I don’t get this new generation of self-centered bloggers who are more concerned with Google than the readers.

    I have just one advice: write for your readers, the rest will fall in place.

  2. krantcents says:

    Similar to you Buck, I have been blogging for nearly 3 years. I am constantly evolving and make small changes, but I always had a clear vision of what I wanted to do. The small changes I have made are to increase numbers. Some were successful and others not so much. I am still making changes and still want to increase my numbers.

  3. Peter says:

    I’ve noticed that I am my own biggest enemy when it comes to blogging. You have to make an conscious effort to not make blogging emotional. I look for that inspiration to write and some days when I don’t feel anything, I justify myself not to write under the banner of “staying true” to my audience. But blogging everyday with schedule and building your blog with planning and treating it like a business you purchased for $300k is the way to go.

    • Buck Inspire says:

      Join the club Peter! It’s human nature to be our own worst critic and enemy. We need to do our best to keep our negative back talk in check. Sounds like you have a plan. Good luck to you on this fun and interesting journey!

  4. Arlee Bird says:

    I was on Chow’s mailing list for a long time, but I finally unsubscribed because it was repetitious product pitching and just took up my time looking at it. I never purchased anything nor did I intend to. There is so much of this info on the market, but the info is all out there free if you look in the right places.

    For me, the combination of free info and mostly my own personal experience of trial and error and trying things to see what works is the best teaching method. My biggest problem is the motivation like you describe. No one can teach that or truly instill it for the long range. Someone else might stoke the fire, but it’s ultimately up to us to light the fire and keep it burning.

    • Buck Inspire says:

      I’m strongly considering unsubscribing myself as I am getting bombarded with all his email. No real value, just pitches. Too be fair, I just haven’t had time to look deeper at the products he mentioned. There actually might be value there.

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