Information Products Are Useless John Chow
A few months ago I hit a blogging wall. All my web metrics were stagnant, I needed to do something just to jump start my blogging efforts. I turned to affiliate marketing mogul John Chow and purchased his new Blogging With John Chow course.
For a few days I was on fire. Absorbing his awesome content nonstop, I felt recharged, and even implemented some of his tried-and-true methods. I was so amped up I was going to write an over the top review of my wonderful experience.
Interestingly enough, this program was not an e-book. It is a WordPress website where you have exclusive access to his posts and videos, a basic brain dump of what he’s been through for the past 10 years.
Then a funny thing happened, I went ice cold. I haven’t logged into his website for months. Basically my biggest information product purchased to date is now collecting dust. I didn’t even complete the program. However, this is totally not John’s fault. I did learn some critical lessons about information products and what is required for them to be successful.
John Chow is one of the top affiliate marketers hands-down. What makes him so successful is his passion for it. I was energized and passionate for a few days, but because this is not my true passion, my high rate of production could not be sustained. Make sure the information product you are purchasing is aligned with what you are passionate about for long-term results.
With two and a half years of blogging under my belt, I already knew and implemented many of his techniques. This is perfect for someone who’s starting on their blog journey. Although it did help me round out some rough edges, this is similar to a blue belt learning white belt techniques. Make sure to properly assess your knowledge and skills and match the info product to your grade level.
Believe In Yourself
Ironically, my biggest takeaway from Blogging With John Chow was to believe in yourself. I struggled for years to be more confident in myself and my work. From the get go, John Chow believed in himself and put his name, brand, and videos out there with no care in the world about haters and imitators. Look where he is now.
Like I said, there was nothing wrong with Blogging With John Chow. In fact, this is great for beginning bloggers and those who are passionate about making a top notch blog. I only realized after that I was more excited about producing content than maximizing every blog feature. Even if John wrote the cure for cancer, because I am not passionate in medicine, I wouldn’t fully put it to good use. However, if you align with your passion, properly assess your situation, and believe in yourself, you will be on your way to living the life of your dreams, just like John Chow.
What information product do you recommend?