Facebook Fakeout, Failure, Fiasco
Two days after the much hyped “Biggest IPO In History”, FB’s closer to the Titantic than being the next Google. Oh the humanity! Special thanks to Beating The Index, KrantCents, Tossing It Out, The College Investor, and Watson Inc. for trying to talk some sense into me. Sadly, one person overrode their logical and expert advice. My mom. I’m not blaming. I’m trying to piece together what went so wrong. An 18% beatdown in two days can bring extra perspective and clarity so I want to really drive the lessons home. My name is Buck Inspire and I bought FB during their IPO.
No Sure Things
For months my mom and I have been shooting the breeze about Facebook’s initial public offering. She’s calm most of the time, but there was a certain giddiness and mania I haven’t seen before. My stock track record is nothing to brag about, but unfortunately, my parent’s are even worse as they tortured themselves with countless missed opportunities, wouldas, shouldas and couldas. In a way, I so wanted my mom to enjoy a home run that my own disciplines went out the window and I got emotionally caught up in the hype with very disastrous results, short term.
For years I used William O’Neil’s 8% sell rule. It’s kept me out of trouble for the most part, but also sold me too early from big gains because I had no rebuy discipline. Sadly, during the hoopla, I forgot to add my normal 8% sell stop rule to keep me out of harm’s way.
Stock Discount Trouble
Early Friday morning, I got a bulletin saying I could enter limit orders a few hours before market orders. I entered a limit order to get some FB at $50. Later in the day, the price was falling from $41 back to the IPO price of $38. First thing in my mind, sale! We now know the real message was stay away as people were running for the exits. It’s getting worse with all the finger pointing and blame being tossed around. 20/20 hindsight, where were you when I needed you?
Market Movers Trump Grandmas
I convinced myself that if grandmas and grandpas were excited, then there would be a big demand from Joe Public Investor. Wake up! Market Movers we now know were sour on the stock. Just like rock beats scissors, market movers crush grandparents.
I wanted to be part of history. Big fat congratulations to me as I am now part of one of the worst IPO’s in history. When emotions override logic and discipline, bad things happen. Guess I now can take the opportunity to commiserate with my mom, regain my discipline, and improve with my next trade. Finally, as more ugly details surface from the botched IPO, due diligence is still king even if the company is too big to fail and has over 900 million friends.