Education Marketing with Noah Kagan
When Arlee Bird of Tossing It Out told me about his Online Marketing Symposium, I instantly thought of Noah Kagan’s interview on Dorm Room Tycoon. Noah is Chief Sumo of AppSumo. He also cut his teeth as employee #3 at Mint.com and employee #30 at Facebook.
In the interview, Kagan explains education marketing is the opposite of traditional marketing (selling something to an audience). Education marketing gives value to an audience by educating them on a topic highly relevant to them. Some examples would be Zappos writing a post on this year’s most popular shoes or a sports company giving tips in how to play a certain sport better. The audience then trusts them and will be more open to their recommendations and their other products and services.
I unknowingly practiced education marketing when I wrote about my experience with California’s Paid Family Leave where I included a link to their homepage and a quick video. When we had Baby Buck, I had no clue about all the paper work one has to fill out. Paid Family Leave (PFL) is financial assistance for parents to bond with their child. I documented my experience to help other new parents not struggle with the PFL process. A few mothers emailed me for assistance and I gladly pointed them in the right direction.
If I did decide to create a product or service, wouldn’t these mothers be more open to becoming my customers instead of someone selling to them right off the bat? In closing, when applying the Zig Ziglar quote, “You will get all you want in life, if you help enough other people get what they want”, nothing is more effective than education marketing.
For more information, please visit the hosts of the Online Marketing Symposium.
Arlee Bird – http://tossingitout.blogspot.com/
Yolanda Renee – http://yolandarenee.blogspot.com/
Jeremy Hawkins – http://www.beingretro.com/
Alex J. Cavanaugh – http://alexjcavanaugh.blogspot.com/