Do You Know Your Customer, UserReport?

UserReport

Whether you are producing content, info products, or providing services, it is imperative that you know your customer.  I recently had two wake up calls on knowing your customer.

Demographics

While tracking down a podcast interview guest, he inquired what are my demographics?  I thought I could rely on my Alexa stats, but nowadays they only say if I am over serving or under serving certain groups.  I could no longer use Alexa. Thankfully the interview went off without a hitch, but it was a wake up call to learn more about my readers and listeners.

Podcast Listener Additional Personal Data

One of Cliff Ravenscraft’s (Podcast Answerman) pet peeves are listeners asking him how to improve their podcasts using this familiar whiny tune.  “They have been doing this for X years and only have Y listeners.  How can they get more listeners?”  His advice is to gather 20 listeners and list one personal tidbit besides their name and email address.  I was clueless in tracking this info too.  UserReport could be my answer.

Final Thoughts

For my blog and my podcast, I was so focused on content that I was literally flying blind.  How can you provide evergreen and valuable content if you don’t really know you customer?  Besides collecting demographic information, UserReport also allows readers to leave feedback via a survey which enters them into a random drawing for a $100 gift card. Feedback is valuable to content creators because it can help improve their product and brand. An iTunes review from one of my listeners encouraged me to change my podcast to a longer, more noteworthy format. Finally, a snippet of code provided by UserReport needed to be inserted into my blog. I ended up pasting it into my header.php file.

For more information, visit UserReport today.

Please spare a minute out of your busy schedule to go through the survey.  Just click on the new icon floating on the left side of the page. Is it slowing performance and are the questions helpful to ask readers?

Stay Inspired!
Buck

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4 Responses

  1. krantcents says:

    My customer is my students! I sometimes ask my students for feedback. I usually have them fill out a questionnaire at the end of the semester. I often give them a choice in projects. I think it is always worthwhile to reflect on what works or doesn’t and make changes.

  2. Untemplater says:

    Knowing your customer sounds like it’s something straight forward but that isn’t always the case. Every business needs to pay attention to who their buyers are and market to those groups effectively. It really can make a big difference!

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