Can Cadillac XTS Compete?
Last weekend, I was at the Grove and test drove the new Cadillac XTS. More accurately, I was test driven. Is that a word? Normally I would be behind the wheel, but this time around, I wanted to experience the ride as a passenger. This allowed me to fully enjoy the new dashboard, leather interior, and the other bells and whistles.
Tale of the Tape
I was in the Platinum edition so it was totally tricked out. 20 inch wheels, upgraded interior, and ultraview sunroof. 304 horses, 3.6L V6, 28 highway and 17 city MPG. A state of the art dashboard and GPS. The interface feels and acts like an iPhone with finger swipe controls. There is also a proximity indicator that lights up in case pedestrians or cars pop into blind spots.
Out of curiosity, I asked my driver what cars does the XTS compete with? He rattled off a who’s who of luxury cars. Audi A6, Mercedes E class, and Lexus. He mentioned BMW 5 series, but confessed this is more sporty. On a straight away, my driver did gun it and the 0-60 acceleration was surprisingly quick. He took the opportunity to mention the XTS is a mix between luxury and sporty.
After the test drive, all participants were invited to a VIP, velvet rope event. We were wined and dined for a few hours, with musical entertainment. I had a great time and was impressed enough to write about it. But would I seriously consider purchasing one? Sadly, if I were to part with my hard earned cash, for more bang for the buck, I would go with one of its competitors. Wow factor? More luxurious? Bigger name brands? If Cadillac has an answer, I’m all ears.
Am I totally wrong about Cadillac? Do these events translate to buyers or are they just stimulating the economy with their marketing budget?