BlogWorld Business Card Challenge Results
I was pretty ambitious when I gave myself the BlogWorld Business Card Challenge. I ordered 500 cards and had it in my mind to get rid of all of them. Well, maybe save a few for prosperity, friends, and family. I pushed pretty hard, but fell short. The bright side is I far exceeded my previous highs. I don’t think I’m exaggerating when I say I probably gave out 50 cards total from a number of different companies, combined.
After all was said and done, I collected 168 business cards in 3 days. Thursday and Fridays were half days while Saturday covered the entire day. Did I learn anything? You betcha.
Quality Trumps Quantity
While networking, I tried two methods. While speed networking, I hit different people with my card, said a line or two, took their card if they had one, and moved on. This is great for pumping up your social media numbers, but the relationship isn’t very strong because we didn’t have any time to really connect. When I did some regular networking, I sat myself down with a group, exchanged stories and ideas. Although I burned more time, 15 to 20 minutes, the relationship was deeper and stronger. The odds of partnering in the future rose dramatically. I’m actually in touch with a few of these new contacts right now. In the end, 5 solid contacts trump 20 quick card handout contacts.
Use It Or Lose It
A few people I gave cards to told me they ran out of business cards or forgot them in their room. This is the biggest blog, new media expo around, and you ran out or forgot your cards? The BWELA encourages new contacts and partners to get together with all their networking events. Time to step up folks and don’t miss your shot! I prefer the breakfast events over the clubs. Breakfast networking, you have one goal in mind, to network. During the after parties, music is blaring, alcohol is involved, and everyone just wants to blow off steam. I would guess networking isn’t as high of a priority as the morning sessions.
When I saw BlogWorld was coming around the corner, I forced myself to buy business cards so I would be ready to go. I feel like I was taking blogging more seriously and I wanted the people I meet to take me seriously as well. In the past, I would procrastinate and miss my window. Not any longer. Cards came in a few days before the event. Using it as a networking tool, I went out and met a lot of new people.
Like I mentioned before, there were a few people who didn’t have cards. I gave them my card anyway. Why? This is a potential new reader or sponsor so why not take a shot with a card? I also rid myself of my life long bad habit of pack ratting unnecessary items. Finally I assumed that I would magically have 168 new followers and friends. I was dead wrong. If I want to grow my numbers, I need to follow up and quickly add them to my new media accounts. Nothing worthwhile comes easy, but rest assured, your hard work does pay off. Check out this amazing roundup focused on BWELA.