Don’t get the wrong idea. I’m not a total blue blood geek. But it’s hard not to get a little sucked into the soap opera, pagentry, and the worldwide media coverage. I got a delicious appetizer before the main course courtesy of Barbara Walters’ Royal Wedding 20/20 special.
Popular Current Events
With the media going crazy for next week’s Royal Wedding, it reminded me of how to improve my blog posts. I don’t like writing for keywords, but if you expertly tie your posts to popular, searchable events of the day, your post might get some extra search engine juice.
Bite Sized Chunks
Now that I am a blogger, I feel I am part journalist and part entertainer. What better way to improve my journalistic side than watching one of the best of the best? In her one hour special, Barbara Walters broke down her story into chapters. Break your post into easier to read sections rather than writing one, long, never ending post.
In the middle of the special, Barbara reminisced about her good friend Princess Diana. In the mid 90′s the People’s Princess sent Barbara a note that she needed to speak to her. In a few days, Barbara was there at the palace where Diana vented that her in-laws thought she was unstable. A year later, Diana sent Barbara a lovely Christmas card with her sons and her nieces. I had no idea Barbara was so close to Diana. Remember to provide your unique insight. It may not be as earth shattering as Barbara Walters, but there is only one of you so make your point of view stand out.
In one guest segment, Barbara had two guest experts debating the whole institution of the monarchy. The first one rattled off how expensive it is and that it should be done away with. He joked, “Charles doesn’t squeeze his own toothpaste!” The Queen has 83 servants and 3 chauffeurs. It costs 290 million dollars to maintain. Woah. The second defended the institution. It only costs every person one dollar. This institution is known worldwide and it is critical for England’s tourist industry. In your posts, bring up controversial topics to spur debate from your readers. You will get more comments, which will bring you more traffic.
Laugh Out Loud
Let’s face it. The royal family members are very British, proper, and somewhat boring. Just like how T-Mobile made this popular institution fun, you should inject the same spirit into your posts. Besides teaching a valuable lesson, why not brighten your reader’s day with some laughs? Ironically, T-Mobile themselves are practicing the first tip of relating to popular, current events. This has to be the commercial of the year. For my personal finance readers, they are getting better than Super Bowl commercial coverage for a fraction of the price!
Are you going to watch the Royal Wedding? Do you have any additional blog tips from the Royal Wedding, Barbara Walters, or T-Mobile?