The other day I came across a video interview with Brian Lam. He was the former editor of Gizmodo for five years and recently broke off to make his own tech review site The Wirecutter.com. Since you’re mostly content creators I’m sure you would appreciate some of his thoughts. He does not exactly say it but his site is based on only one thing, quality trumps quantity. Although this is not ideal for advertisers, who are more concerned about traffic, he is sticking to his guns. You have to admire that. He explains that some of his posts takes 30 hours to create.
I have to admit since time is very scarce these days with Baby Buck, some of my content I whip together in no time. Am I really providing value or am I just making noise? For the new year I’m going to adopt The Wirecutter philosophy, quality trumps quantity. When I first started blogging it was ingrained in my brain that a blogging schedule needs to be stuck to at all cost. With this new mindset, I hope to create better quality, evergreen content and not just write up something quick just to put something up.
Growing up we were taught to grab as much as we possibly can. Now that we are older and wiser, doesn’t quality sound better than quantity? If you are not a content creator you could apply this philosophy to other aspects of life as well. Do you really need to stuff yourself at the buffet line or could you enjoy a fine piece of steak with wine? For all you content creators out there I challenge you to create more quality content today. I’m sure it will pay off in the long run because if you have any doubts, look no further than Brian Lam.
For more information, visit The Wirecutter.com and catch Brian Lam’s video interview over at Gigaom, Former Gizmodo editor Brian Lam: start over, do what you love