Education Marketing with Noah Kagan

When Arlee Bird of Tossing It Out told me about his Online Marketing Symposium, I instantly thought of Noah Kagan’s interview on Dorm Room Tycoon.  Noah is Chief Sumo of AppSumo.  He also cut his teeth as employee #3 at Mint.com and employee #30 at Facebook.

In the interview, Kagan explains education marketing is the opposite of traditional marketing (selling something to an audience).  Education marketing gives value to an audience by educating them on a topic highly relevant to them.  Some examples would be Zappos writing a post on this year’s most popular shoes or a sports company giving tips in how to play a certain sport better.  The audience then trusts them and will be more open to their recommendations and their other products and services.

I unknowingly practiced education marketing when I wrote about my experience with California’s Paid Family Leave where I included a link to their homepage and a quick video.  When we had Baby Buck, I had no clue about all the paper work one has to fill out.  Paid Family Leave (PFL) is financial assistance for parents to bond with their child.  I documented my experience to help other new parents not struggle with the PFL process.  A few mothers emailed me for assistance and I gladly pointed them in the right direction.

Final Thoughts

If I did decide to create a product or service, wouldn’t these mothers be more open to becoming my customers instead of someone selling to them right off the bat?  In closing, when applying the Zig Ziglar quote, “You will get all you want in life, if you help enough other people get what they want”, nothing is more effective than education marketing.

For more information, please visit the hosts of the Online Marketing Symposium.

Arlee Bird – http://tossingitout.blogspot.com/

Yolanda Renee – http://yolandarenee.blogspot.com/

Jeremy Hawkins – http://www.beingretro.com/

Alex J. Cavanaugh – http://alexjcavanaugh.blogspot.com/

Stay Inspired!
Buck

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24 Responses

  1. Education marketing – brilliant idea!

  2. Educating them and offering something of value makes much more sense.
    Thanks for participating in the symposium!

  3. tara tyler says:

    this blog and your posts are very professional. thanks for the advice – connecting is a key part to building a fan/customer base! i will have to check out your links!

  4. Sherry Ellis says:

    Educational marketing sounds like a good idea!

  5. Arlee Bird says:

    So glad to see you participating. I thought this event would be right up your line of blogging.

    Educating a potential customer is akin to establishing a bond of trust and partnership. It’s a good plan which is especially well suited to business blogging.

    Thanks for this important information.

    Lee
    Tossing It Out

  6. Educational marketing… thanks for sharing and it makes a lot of sense. Even though I never heard that term, becoming a trusted authority on certain topics is our goal. I will definitely check out the links you posted to learn some more.

  7. My workplace does this all the time. We often teach symposium classes in the areas of structural dynamics that we specialize in. We have also put together a bunch of YouTube videos that demonstrate how our hardware solutions remove unwanted vibration or provide desired motion control.

    • Buck Inspire says:

      Your workplace videos sound like the perfect example of education marketing. I wonder if your company has data on sales before and after your educational videos. That would be an interesting study. Thanks for sharing Bryce!

  8. Love that quote – so true! Zig Ziglar has always been on my book shelves! Great post! Educational marketing – yes!

    Thanks for participating!

  9. SittieCates says:

    Education marketing? What a novel concept! Thanks for sharing that!

  10. The age old principle of scratch my back, and I will scratch yours comes to mind. Nice post!

  11. Like the concept of Educational Marketing and it makes so much sense. Used to sell fruit & veg decades ago but remember if I gave customer some valuable info as well – cooking or growing – they were more receptive. (Thanks for visiting me as well).

  12. Someone willing to help another is the most attractive marketing there is! I like your example.

    • Buck Inspire says:

      Thanks for your observation Karen! Actually helping someone else may be the most attractive thing you can do. The world would be a much better place if more people believed and practiced this!

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